by Eric Musgrave
Putting on a fashion show is not the preserve of big fashion houses – anyone can put one on as long as they’re creative and energetic. There are some practicalities involved and this book takes you through all aspects of show planning, from finding the right venue and looking for sponsors to model casting and promoting the show – along with coping when things don’t go exactly to plan. Every question is answered, from how to light your show to who to invite.
Fashion shows are a key part of any fashion house or brand whether it’s at New York Fashion Week, a start-up label, or at a local college show. Being able to plan, schedule and be creative at the same time are the key skills of any fashion show producer. This book is an invaluable guide to the fashion show world for those starting a fashion career and for planning a one-off event well.
About the author
Eric Musgrave has written about fashion for 34 years. Currently an award-winning editorial director of Drapers, the UK’s top fashion business weekly, he has also held senior roles at Men’s Wear, International Textiles (Amsterdam), Fashion Weekly and Sportswear International (Milan). He was the launch editor of men’s style mag For Him Magazine (now FHM) and has worked as a fashion consultant for many years. He is the author of Sharp Suits (Pavilion).
Extent: 160 pages
Size: 250 x 250 mm
Illustrations: 255 colour illustrations